Slava Ploshkin is one of the most popular real estate agents in Los Angeles. He brings a strong social media audience of 10 million to every listing through The Slava House, his real estate brand, alongside broker Joe Goodman, who has more than 25 years of California real estate experience. We built The Slava House Explore, our own full MLS home search platform: interactive map, filters, listing pages, smart alerts, and personalized updates when matching homes hit the market. We run strong in house production with cinema grade cameras, pro lighting, skilled operators, and listing video people actually watch. We usually take clients to lunch and walk them through neighborhoods, restaurants, and spots locals use. Loyal, high touch communication with every client is how we work. Slava Ploshkin is a REALTOR® with brokerage Hayden & Bach, where Joe Goodman is the broker. Long Beach, Los Angeles, and Orange County. Russian available.
Slava Ploshkin is one of the most popular real estate agents in Los Angeles and founder of The Slava House brand, with broker Joe Goodman (more than 25 years of California real estate experience). Strong social media audience of 10 million, The Slava House Explore MLS platform, in house production, smart listing alerts. We usually take clients to lunch and show local neighborhoods and spots. Slava Ploshkin, REALTOR® with Hayden & Bach. Joe Goodman is the broker. Russian available.
Long Beach & Orange County Real Estate Agent | Slava Ploshkin
Real estate team
Long Beach, Orange County, and all along the coast
Featured
With over 10 million followersAcross social media
That audience was built on knowing how to hold attention. Your home gets the same craft: shot, written, and placed so buyers stay with it instead of scrolling past
Years of broker
experience
Social Media
Followers
Languages
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Clients
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SlavaPloshkin
DRE# 02323623
I'm Slava Ploshkin, a Long Beach and Los Angeles Realtor and the founder of The Slava House. I work in English and Russian.
I'm not the agent you forget after one call. My clients want more than opened doors and polite emails. They want taste, honesty, and a straight answer. Someone who can walk into a home and see what everyone else missed.
My background is media and marketing, so your home gets presented like a story, not a tired listing. And I don't work alone: broker Joe Goodman brings 25+ years of California experience to every deal.
Long Beach is home base, but I know the coast: Orange County, Laguna, the right neighborhoods, the hidden views, the restaurants worth the drive. Relocating from another state or abroad? I'll help you tour homes remotely, understand the neighborhoods, and arrive with a clear plan. Plenty of my buyers start the search from across the country and settle in with confidence.
A beautiful home can still be the wrong call. That's why judgment matters more than square footage. I help people buy, sell, and actually understand the market across Long Beach, Los Angeles, Rancho Palos Verdes, Studio City, Laguna Beach, Huntington Beach, Orange County, and the coastal communities around them.
I'll tell you the truth, even when it isn't the prettiest answer. Because pretty words don't protect your money.
Good judgment does.
About Slava
Real Estate Agent
Founder · The Slava House
Explore homes
JoeGoodman
DRE# 01300057
I'm Joe Goodman, and I've been in California real estate for over 25 years. Longer than some of the neighborhoods everyone's suddenly talking about.
All that time taught me something simple. Experience only counts when it helps you make a better decision and keeps your money where it belongs.
Calm guidance. A clear read on the deal. No drama and no pressure.
I help people look past the pretty listing photos and see what actually matters in a home, a negotiation, and a market. Sometimes the best advice I can give is to walk away from a house that looks right but isn't right for you.
A good deal isn't always the loudest one. Often the strongest move is knowing when to wait, when to push, and when to walk away.
Slava and I balance each other out. He runs the modern marketing and the reach, I bring the negotiating and the steady math. Together, you get bold marketing backed by calm, experienced judgment.
Put simply: Slava is the energy and the media, and I'm the calm force beside it, making sure the biggest decision of your life gets done right.
Experience matters.
About Joe
Real Estate Broker
25+ Years · California
BUYER QUIZ FORM
LET'S FIND YOUR DREAM HOME
Answer a few quick questions and I'll put together a personal shortlist of homes that fit, plus your next step.
01
What type of home matches your lifestyle?
Swipe or tap to explore and choose your favorite home style
02
What about bedrooms?
Swipe or tap to explore and choose how many bedrooms you need
04
What price range feels comfortable for you?
Don't overthink the exact number. Just choose what feels realistic and comfortable right now.
Please choose an option to continue.
05
Which areas are you interested in?
Search and add as many as you like — from big neighborhoods to micro-communities.
Popular
Please add at least one area to continue.
LAST STEP
Let me know the best way to reach you when I find something that fits
I'll personally review your preferences and reach out with options that make sense.
BUYER QUIZ FORM
Your journey begins here
Thank you. I'll review your preferences and reach out shortly.
For Sellers
Sell your home with
a media team
not just a photographer.
Most agents snap a few photos and wait. I market your home like a brand: cinematic video, real social reach, and a pricing strategy that brings serious buyers through the door across Long Beach, Los Angeles, and Orange County.
Cinematic video, not just photos
Your home is filmed and edited like a story, the way buyers actually scroll and watch.
Real distribution, 10M+ reach
Your listing gets pushed across social by a real creator audience, not left to sit on the MLS.
Pricing backed by a real CMA
A broker-prepared market analysis, not an online guess, sets a price that actually sells.
25 years of negotiation behind you
Broker Joe Goodman's experience protects your number from offer to close, in English or Russian.
- Long Beach
- English
- Buyers
- No spam
- LA & Orange County
- Russian
- Sellers
- No pressure
What people say
We would rather let clients speak for us. Slava runs the marketing and the reach, Joe brings 25 years of negotiating. Everything below is in their own words.
Worked with us and have something to say? You can leave a review on Google, Zillow, or Yelp.
Step 1 of 3
PROPERTY VALUATION
Curious what your home is worth?
Enter your address and I'll help you understand where your home may stand in today's market.
Start typing and choose the closest address from the suggestions.
We found your property
We found your property
Where should I send the valuation?
PROPERTY VALUATION
Your valuation request is in
I'll review the property details and reach out shortly with a thoughtful next step.
Mortgage Calculator
Estimate Your Monthly Payment
Adjust the numbers below to get a simple estimate before you move forward.
Estimated Payment
$9,514/mo
Payment breakdown
Principal and Interest$7,585/mo
Property Tax$1,563/mo
Insurance$167/mo
HOA$200/mo
Total Estimate$9,514/mo
This is a simple estimate, not a loan quote. Actual payments depend on lender terms, insurance, taxes, HOA, and closing costs.
Two Perspectives. One Standard.
We never sell your data. We never spam — ever
Thank you.
A home can be more than a place. It can be the moment you realize you have arrived.
Slava Ploshkin